Customers, although not 100 percent satisfied with a product, tend to stick with it because of convenience.
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Get the template to structure your thinking when discovering a new product
If doing product discovery is like discovering a forest, the question is which forest to discover?
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People want a humidifier, but what they need is to control the room’s humidity.
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How field study help us set the strategic direction in GovTech Edu
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It’s OK to pause and say, “I need a few minutes to think.”
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Dear Budi: My team is really focused on the revenue. I'm a product manager, and I feel like my team has been blindly building anything that can increase…
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What would you do if no one uses the solution you thought would work? Then what?
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Here's one reason: 90% of products failed.
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Discover all posts easily with this table of content, grouped by topic. This is a living document.
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Product practitioners should effectively solve problems. How to approach a problem?
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They’re similar, but different. Interesting insights are the one that makes people goes, "Wow, that's new." But people can't do anything about it. It's…
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