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Customers, although not 100 percent satisfied with a product, tend to stick with it because of convenience.
Get the template to structure your thinking when discovering a new product
If doing product discovery is like discovering a forest, the question is which forest to discover?
People want a humidifier, but what they need is to control the room’s humidity.
How field study help us set the strategic direction in GovTech Edu
It’s OK to pause and say, “I need a few minutes to think.”
Dear Budi: My team is really focused on the revenue. I'm a product manager, and I feel like my team has been blindly building anything that can increase…
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