Table of contents
Discover all posts easily with this table of content, grouped by topic. This is a living document.
This is a living document to help you browse all posts easily. I will pin it on the homepage to help make it accessible. You can also see this as a roadmap for the upcoming posts I’m working on.
The topic that I’ll be focusing on: Product discovery.
In the next few months, I’ll focus on product discovery—it’s a practice to determine whether your team has a problem worth solving and a solution worth building. It’s how you reduce risk and uncertainty by gaining signals through users. (edited Aug 27, 2022)
Product discovery
Doing a product discovery is a technique to reduce that risk, a lot of products failed, 90% of startups died. However, product discovery is useful if you have a clear strategy and direction about what future you seek to make. You can start by differentiating the outcome and output in your vocabulary. I have mentioned how a field study helped our team to shape the strategy and get buy in from leadership.
If you’re building a zero-to-one product, articulating this 6 components will help your team to understand what to discover. To make it actionable, you can start using this template to reflect.
Product discovery: Everything you need to know to start
Define the opportunity space to achieve the objective
Principle of product discovery
Why do products fail?
Use a PMF narrative as the anchor for your next product discovery
Problem discovery:
Start defining your audience, job to be done, pain, and workaround
How to define the target audience?
How to define the job to be done?
How do I choose which user pain to focus on?
Avoid solution jumping
Listen to users’ problems, not their solutions
Good vs. bad interview questions
Research questions vs. interview questions
A casual setting is the best way to learn
Ladder of evidence
Solution discovery:
Why your product must be different from the competitor?
Design sprint
Risk to reduce: Value, feasibility, viability, usability, ethical
How do you know if your solution works?
Execution
How to effectively conduct a design review?
Scope your design work with user stories
How writing can help you to think clearly and be more articulated (with example)
Writing PRD
Writing user stories
On sprint planning
Growth
Mindset, concepts, and principles
Career and growth
Community discussion: How to get the first product design job?
How to prepare your one-on-one as an individual contributor (template)
People management
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With a warm handshake,
Budi 🤝