Budi Tanrim's Newsletter

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Discover all posts easily with this table of content, grouped by topic. This is a living document.

Budi Tanrim
Aug 27, 2022
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This is a living document to help you browse all posts easily. I will pin it on the homepage to help make it accessible. You can also see this as a roadmap for the upcoming posts I’m working on.

The topic that I’ll be focusing on: Product discovery.

In the next few months, I’ll focus on product discovery—it’s a practice to determine whether your team has a problem worth solving and a solution worth building. It’s how you reduce risk and uncertainty by gaining signals through users. (edited Aug 27, 2022)

Product discovery

Doing a product discovery is a technique to reduce that risk, a lot of products failed, 90% of startups died. However, product discovery is useful if you have a clear strategy and direction about what future you seek to make. You can start by differentiating the outcome and output in your vocabulary. I have mentioned how a field study helped our team to shape the strategy and get buy in from leadership.

If you’re building a zero-to-one product, articulating this 6 components will help your team to understand what to discover. To make it actionable, you can start using this template to reflect.

  • Product discovery: Everything you need to know to start

  • What is a product discovery and why should you care?

  • Outcome vs. outputs

  • Framework for defining strategy

  • How a field study helped our team to shape a strategy

  • Define the opportunity space to achieve the objective

  • Principle of product discovery

  • Why do products fail?

  • Use a PMF narrative as the anchor for your next product discovery

Problem discovery:

  • Start defining your audience, job to be done, pain, and workaround

  • How to define the target audience?

  • How to define the job to be done?

  • How do I choose which user pain to focus on?

  • Avoid solution jumping

  • Listen to users’ problems, not their solutions

  • Decision-first research (with template)

  • Good vs. bad interview questions

  • Research questions vs. interview questions

  • A casual setting is the best way to learn

  • Problem rundown activity

  • Is persona useless?

  • Vitamin vs. Painkiller

  • Interesting insights vs. Useful insights

  • Problem-solving principles

  • Ladder of evidence

  • No need for the formal research report

Solution discovery:

  • Why your product must be different from the competitor?

  • Design sprint

  • Risk to reduce: Value, feasibility, viability, usability, ethical

  • How do you know if your solution works?

Execution

  • How to effectively conduct a design review?

  • Scope your design work with user stories

  • About designing an onboarding experience

  • Find time for deep work

  • 5 steps to effectively manage your time (with template)

  • Organizing information in interface design

  • How to scope product design work

  • Principles to scope design work

  • How writing can help you to think clearly and be more articulated (with example)

  • Clear ownership and decision-making with DRI

  • On project management

  • Dear Budi: What cadences do you run in your team?

  • Writing PRD

  • Writing user stories

  • On sprint planning

Growth

  • How to be strategic in designing an onboarding experience?

Mindset, concepts, and principles

  • Being a beginner

  • Avoid instant culture

  • Old friends

  • Should you pursue happiness?

  • Trust Battery

  • Vitamin vs. Painkiller

  • Bushido: “Next month, I’ll quit my job”

  • Dear Budi: What’s the purpose of being a product practitioner?

Career and growth

  • Advice for transitioning to a new job

  • Essential skills to enter Product Design

  • Community discussion: How to get the first product design job?

  • How to get promoted (with template)

  • Principles on career advancement

  • How to prepare your one-on-one as an individual contributor (template)

  • Dear Budi: How to make 30 days onboarding plan?

People management

  • How to deal with underperforming employee

  • How to give feedback and handle conflict


Subscribe to make sure you don’t miss the upcoming posts. Join 1700+ practitioners—This newsletter is for people who want to solve hard problems and make meaningful impacts through tech products.

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With a warm handshake,

Budi 🤝

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