This is a living document to help you browse all posts easily. I will pin it on the homepage to help make it accessible. You can also see this as a roadmap for the upcoming posts I’m working on.

The topic that I’ll be focusing on: Product discovery.

In the next few months, I’ll focus on product discovery—it’s a practice to determine whether your team has a problem worth solving and a solution worth building. It’s how you reduce risk and uncertainty by gaining signals through users. (edited Aug 27, 2022)

Product discovery

Doing a product discovery is a technique to reduce that risk, a lot of products failed, 90% of startups died. However, product discovery is useful if you have a clear strategy and direction about what future you seek to make. You can start by differentiating the outcome and output in your vocabulary. I have mentioned how a field study helped our team to shape the strategy and get buy in from leadership.

If you’re building a zero-to-one product, articulating this 6 components will help your team to understand what to discover. To make it actionable, you can start using this template to reflect.

• Product discovery: Everything you need to know to start

• What is a product discovery and why should you care?

• Outcome vs. outputs

• Framework for defining strategy

• How a field study helped our team to shape a strategy

• Define the opportunity space to achieve the objective

• Principle of product discovery

• Why do products fail?

• Use a PMF narrative as the anchor for your next product discovery

Problem discovery:

• Start defining your audience, job to be done, pain, and workaround

• How to define the target audience?

• How to define the job to be done?

• How do I choose which user pain to focus on?

• Avoid solution jumping

• Listen to users’ problems, not their solutions

• Decision-first research (with template)

• Good vs. bad interview questions

• Research questions vs. interview questions

• A casual setting is the best way to learn

• Problem rundown activity

• Is persona useless?

• Vitamin vs. Painkiller

• Interesting insights vs. Useful insights

• Problem-solving principles

• Ladder of evidence

• No need for the formal research report

Solution discovery:

• Why your product must be different from the competitor?

• Design sprint

• Risk to reduce: Value, feasibility, viability, usability, ethical

• How do you know if your solution works?

Execution

• How to effectively conduct a design review?

• Scope your design work with user stories

• About designing an onboarding experience

• Find time for deep work

• 5 steps to effectively manage your time (with template)

• Organizing information in interface design

• How to scope product design work

• Principles to scope design work

• How writing can help you to think clearly and be more articulated (with example)

• Clear ownership and decision-making with DRI

• On project management

• Dear Budi: What cadences do you run in your team?

• Writing PRD

• Writing user stories

• On sprint planning

Growth

• How to be strategic in designing an onboarding experience?

Mindset, concepts, and principles

• Being a beginner

• Avoid instant culture

• Old friends

• Should you pursue happiness?

• Trust Battery

• Vitamin vs. Painkiller

• Bushido: “Next month, I’ll quit my job”

• Dear Budi: What’s the purpose of being a product practitioner?

Career and growth

• Advice for transitioning to a new job

• Essential skills to enter Product Design

• Community discussion: How to get the first product design job?

• How to get promoted (with template)

• Principles on career advancement

• How to prepare your one-on-one as an individual contributor (template)

• Dear Budi: How to make 30 days onboarding plan?

People management

• How to deal with underperforming employee

• How to give feedback and handle conflict

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With a warm handshake,

Budi 🤝