No need for the formal research report

A formal research report is not that important.

Perhaps, a formal research report ain't that important.

If you can get the key members to join the research activity, 
the synthesis is happening in real-time. 
The research report becomes less relevant.

No need to spend 3-4 days writing a report.
It’s better to spend 3-4 days talking to users.
Tweet this

Tomorrow, let’s discuss how to create a persona

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P.S. this is a new column called Shorts. A lot of readers requested my old writing style like in my previous blog—as you can see I love writing these short thoughts. So, it’s a win-win.