Perhaps, a formal research report ain't that important. If you can get the key members to join the research activity, the synthesis is happening in real-time. The research report becomes less relevant. No need to spend 3-4 days writing a report. It’s better to spend 3-4 days talking to users. Tweet this
Tomorrow, let’s discuss how to create a persona
P.S. this is a new column called Shorts. A lot of readers requested my old writing style like in my previous blog—as you can see I love writing these short thoughts. So, it’s a win-win.