What's the use case?

Use case = Why do people use your product?

Use case = Why do people use your product?

When users adopt your product, we must understand why people use your product. What’s the use case?

One of the students in the cohort shared this: “We build a product to connect patients and doctors. But then, we noticed the users use the product to track their steps.” This is a common phenomenon. We call this a use case. Here’s an example of use cases from various products:

When you develop a new product, it's a good idea to talk to the active users and understand why they keep using your product.

If you notice the use case differs from your original vision, you have two choices: stick with your original vision because you still believe in that hypothesis. The alternative? It's to pivot your product to serve that unpredictable use case.

Perhaps you need to think: Does the new use case complement the core use case?

Budi
(Staring at the sky is relaxing, especially when the cat sits on my lap)

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