Switching cost

Customers, although not 100 percent satisfied with a product, tend to stick with it because of convenience.

It’s everywhere.

I use Google Pixel 3a. It’s okay—not the quickest in doing any task. What’s funny is I have iPhone that no one uses. This iPhone performed faster, but I just kept using the Google Pixel.

It’s a switching cost.

Customers, although not 100 percent satisfied with a product, tend to stick with it because of convenience. Tweet this

This is precisely why you should ensure your product is 10x better than the competitor. If the new product is only incrementally better, people will stick to the existing solutions. It’s more convenient.

It’s one of the components product managers must start thinking. Read Product/Market Fit hypothesis for more complete discussion.

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