The research report fallacy
You read a research report? Great. But here's the problem...
You might collaborate with UX researchers.
They give you a research report. You read it. Great.
But here’s the problem: Many product designers and managers never talk to users or observe how they use the product. In our industry, there’s a tendency to delegate the research. As a result, we are not close to the ground truth.
If you don’t talk to users…
You can’t observe their emotions.
You don’t develop empathy toward the users.
As a result, it’s hard to make good decisions.
You have to join the research session. Talking to users helps you build intuition. For example, if you’ve observed people using your software, you will realize they are easily distracted. So you’ll make a wiser design decision with this knowledge.
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