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Some people love your product. Some hate it. Maybe they have different level of awareness. — Nr. 124
Does the users aware of their problem?
It can get confusing when we build a product. Some people might love it. But some people might hate it. In this situation, how do we react as a product builder?
For example, I’m building a productivity app. And I talked to a few people about how they manage their tasks. Some people use pen and paper. They don’t like to use apps. For them, my app is not necessarily valuable.
Suppose I keep hearing this multiple times. Does that mean I should stop building the product?
Perhaps the better reaction to this condition is knowing that different people have different awareness levels.
Some people perceive that listing down to-dos on paper is not convenient. It’s hard to structure the to-dos when working on a large project. So, some people prefer the digital approach. In comparison, some people stick to pen and paper.
There is five distinct level of awareness:
Unaware — the person is not aware of the need or the problem
Problem awareness — the person is aware of the problem but not sure about solutions
Solution awareness — the person knows a potential solution exists but is unaware of your offering or product.
Offer awareness — the prospect is aware of your offer, but they’re not sure it’s right for them.
Full awareness — the prospect is convinced your offer is a good solution to their problem or need. They just need to decide whether or not to purchase.
Knowing this level of awareness helps. When you talk to users, you may want to think: What’s this person's level of awareness?
Sometimes, they’re not the right customers. Find the right customer.