How to define value proposition

Translate user's pain into your value proposition

Continuing in the series of product/market fit. We talked about the problem and the target audience before. Today, I want to share a bit on how you can think about the value proposition element.

"Here's the feature."

That's a common misconception. People often think about the feature instead of the benefit. When you're building up the product, you have to be clear about what's the value or the benefit.

Benefits, not features.

Let's say we build WhatsApp. People will be confused if we list features like: upload images, secured messaging, and status updates. By showing the list of features, people don't get the underlying value of why they should use the product. The alternative? Communicate the benefit. Perhaps, we can say, "You can call your family member anywhere."

Translate the user's pain point to the value proposition.