Minimum viable audience

You only have limited resources, time, and money

It’s better to focus on a narrow audience.

You only have limited resources, time, and money.

You have to focus.

If you know who you’re targeting, you can position your product and craft the message specifically for that audience. This will make your product feels relevant.

If you know who your product is for, you can then reach out to that audience. Talk to them and gain insights. Remove noises from bad-fit customers. It’s easier to prioritize the problem.

If you focus on a minimum viable audience, you can experiment with that specific group of people. Hopefully, you can deliver value to them in a differentiated way. So they become your advocate.

This advocate will eventually drive adoption.

So, the important task for the product crafters is to answer: Who is it for?

What is the characteristic of people who will benefit from your idea?

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P.S. Crafters have a landing page, go to joincrafters.com

Our mission is to make you great at work.

Crafters facilitate you to learn product design and apply it to your work right away.

I’ll give more updates about our roadmap soon. But at the high level, there are two things coming on. One, we’re working on the Design Optimization workshop. I’m working with a talented designer who has worked at Google for five years. Two, we’re building a handbook to help people learn the fundamental of product design. I am personally excited about this mission. (While learning to code on the side)

See you around.