How to segment target audience
Who is this bag for? Is it for teenagers who want to look stylish? Or is it for lawyers who need to bring lots of documents?
Assumed audience: For people who want to know how to segment the target audience.
Who is it for?
If you’re creating a bag or any product, the first question you must answer is, who is that bag for? Is it for teenagers who want to look stylish? Or is it for lawyers who need to bring lots of documents? Different answers lead to different types of bags you will design.
It’s easy to fall into the “for everyone” trap. We fall into this trap because we know that almost everyone uses technology and the internet. Then, we become vague about who it is for.
If we say our feature is for teachers or drivers. That’s a very broad definition of users. The “for everyone” mindset leads you to build features that try to solve everyone’s problem and ends up not solving anyone’s problem. You will talk to all customers and realize they have different problems. Then, you get confused about which problem is the most important one.
Not everyone. No. Facebook started with connecting college students. Twitter started with group SMS. We must narrow down our target audience.
We start with our intuition—a qualitative hypothesis of who it is for. Here are a few attributes you can narrow the target audience: