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5
Start with a qualitative hypothesis, then utilize it for research purpose to understand customers' mental model
3
It's counterintuitive, but do it when...
2
Customers, although not 100 percent satisfied with a product, tend to stick with it because of convenience.
2
Get the template to structure your thinking when discovering a new product
3
If doing product discovery is like discovering a forest, the question is which forest to discover?
4
People want a humidifier, but what they need is to control the room’s humidity.
3
How field study help us set the strategic direction in GovTech Edu
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